Fresh is apprently the new word at Starbucks. I went to a local Starbuck yesterday, was dazzled to see these bags of coffee for sale by the name of Pike Place Roast in market style bags with a spot of the barista to write in when they were "hand scooped" into the bag. Then I noticed the old black and white Starbucks logo that says Fresh Roasted Coffee in the cups and a few other locations. (Sorry that the photo is backwards.)
As turned around to wait for my drink, I say huge 5 pound bags of the Pike Place Roast with the roasted on date hand written: March, 22 2008 and a place for where it was roasted by Starbucks written in: York, PA. I was taken a back of how similar they looked to my bags with the roasted on date, almost like Starbucks ripped off my idea. Whatever. Only when I deliver my coffee they hit stores that same day I roasted them and not billed as fresh roasted when the coffee has still not been brewed two and a half weeks after it was roasted. Coffee reaches its peak flavor about 24-48 hours after it has been roasted. Not only that, but this "fresh roasted" coffee was roasted 953 miles away. Is that fresh roasted?
Support your local coffee roaster, they are the real deal. And always inquire to find out when your coffee was roasted.
