Thursday, February 21, 2008

Life is to short to drink bad coffee!

Since this is my first blog entry, I will attempt to make it short and sweet. Here is the question.

Why should I spend $10-$18+ on a pound of coffee when the the grocery store sells it for a fraction of the cost?

Well, with coffee you usually get what you pay for... Usually that is.

Don't assume it is good coffee just beacuse it...

-is sold whole bean (you can sell bad coffee in whole bean)
-says Columbia or Kona on the bag (It may be a blend of coffee that contains only 1-5% of the Columbia or Kona)
-has boutique-style packaging (while packaging is important, it doesn't mean that coffee is worth the price)
-says Arabica on the bag (Even through Arabica is better then low-grade Robusta beans, only 5% of Arabica is specialty grade, commanding a high price.)
-is flavored ( Usually flavored coffee uses really low quality beans. Good quality coffees should have their own unique flavor, just like wine so you don't need flavoring)

To start getting more from your coffee check out coffeereview.com or coffeegeek.com. Or you can check out our web site at newrootscoffee.com

I welcome your feedback on what you might want to chat about in future blogs.